The COVID-19 pandemic has affected most production involving live-action television, commercials and feature films, however, one business that is still going full speed ahead is the production of digital content. Already on an upswing due to increasing demand from streaming platforms, it is now attracting new interest and new investments, triggering a boom that may outlast the current crisis.
Disruption of game development is also strongly felt. Outsourced AAA game development works to China, have faced delays during the lockdown and will continue to face delays since the same disruption is hitting other markets. In recent years, game companies have started to outsource their work to development studios in Southeast Asia and India, both of which are now experiencing a boom as a result of the current situation.
Malaysian digital content studios should grab these opportunities to stay competitive and take advantage of the situation.
MDEC recognises this opportunity made available to your studios and would like to support you by introducing the Digital Creative Content Technology Support programme ‘Productivity @ Anywhere’, a claimable basis incentive to activate your studio to seize the digital content economic opportunities.
Qualifying activities as follows;
- Subscribe or Renew design, development, project management and communication software required to adopt and stay competitive with current economic opportunities;
- Setup or upgrade current Office/Studio network infrastructure to adopt and stay compete with current economic opportunities; and
- Subscribe best available remote workstation tools to adopt and stay compete with current economic opportunities.
Digital Creative Content Technology Support Incentive Programmme Details